Topic page for real-time bidding at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of real-time bidding articles and analysis

Articles: 9 Results
It's time advertisers started using programmatic storytelling as a brand-building tool
August 06, 2015 by Nigel Gilbert

More than performance: why marketers should embrace storytelling with programmatic

Digital ad buying has been transformed and performance advertisers have embraced the benefits but Nigel Gilbert, VP strategic development EMEA

John Stoneman: interim vice president of EMEA at PubMatic
July 21, 2014 by John Stoneman

Happy birthday Mr Ad Server: the future of RTB

As the ad server turns 19 years old, John Stoneman, the interim vice president of EMEA at PubMatic, explains what

Sarah Treliving: joins with Paul Cooper to lead Mediacom's iLab unit
February 05, 2014 by Louise Ridley

MediaCom launches iLab UK with Treliving and Cooper

MediaCom is extending iLab, its specialist digital performance brand, across its entire UK network, and has named Sarah Treliving and

Pierre Naggar, EU managing director, Turn
January 15, 2013 by Pierre Naggar

Think BR: Why the ad tech sector must get better at speaking the language of marketers

We have to make real-time bidding a valuable proposition for any marketer, regardless of technical ability, writes Pierre Naggar, EU

Tony Evans, corporate development director, Crimtan
September 24, 2012 by Tony Evans

Think BR: Why online advertising needs data scientists and artificial intelligence

Artificial intelligence and computer modelling techniques will help advertisers define their own audiences and find new users, writes Tony Evans,

24/7 Real Media: integrates ad management technology
February 29, 2012 by Sarah Shearman

WPP's 24/7 Real Media enters RTB fray

WPP's 24/7 Real Media is entering the real time bidding (RTB) market, integrating it into its proprietary ad management technology

Jamie Estrin: director of Collective Video
January 13, 2012 by Daniel Farey-Jones

Collective launches premium video RTB marketplace

A new marketplace that allows real-time bidding (RTB) on premium video ad inventories from publishers including IPC and iVillage has

Martin Brown: commercial director, DataXu Europe
January 09, 2012 by Daniel Farey-Jones

DataXu acquires RTB specialist Mexad

DataXu, the US-headquartered demand-side platform (DSP), has acquired Mexad, a real-time bidding (RTB) specialist, to expand its European operations, for

Hi-Media: partners with the AppNexus platform for real-time bidding
September 20, 2011 by Sarah Shearman

Hi-Media ad network to introduce real-time bidding

Hi-Media, the European online ad network and publisher, is enabling real-time bidding (RTB) on its inventory by partnering with the